Calculate the cost of a lead that sales can actually contact
Include unreachable and duplicate leads in the acquisition report.
Define reachability consistently
Agree whether a valid response, live conversation, or verified contact is enough. Keep duplicates and existing customers in separate categories. Allow comparable time for follow-up.
Compare a concrete example
A campaign spends $900 on 90 forms, or $10 per form. If only 45 are reachable, cost per reachable lead is $20. If 30 qualify, cost per qualified lead is $30.
Identify the correct intervention
If the campaign has many invalid contacts, inspect form and traffic sources. If valid contacts go unanswered, improve coverage before blaming media. Track sales outcomes separately from contactability.
Try a related tool
Estimate what you can pay to acquire an order while reserving a desired contribution. Use consistent per-order inputs.
