THE MARKETING PUBLICATION

Make every ad
dollar count.

Practical articles, worked examples, and free calculators for smarter decisions about ads, affiliates, and growth.

THE ECONOMICS OF GROWTH

THE WORKBENCH

Put the numbers to work.

ROAS Find your break-even return. Target CPA Know what you can pay for an order. Affiliate EPC See what each referral click earns. UTM Builder Make campaign links you can track.

THE READING LIST

Paid Media

Turn reported ad revenue into a contribution decision.

Affiliate Marketing

Calculate what a referral click earns after reversals.

Analytics & Measurement

Keep campaign URLs readable and reports consistent.