Write a campaign measurement handoff for finance
Make marketing reports reconcilable without losing attribution context.
List the numbers finance needs
Include billed spend, settled net revenue, refunds, and contribution scope. Name which systems provide the totals. Preserve campaign identifiers so adjustments can be tied back to the correct period.
Separate credited revenue from accounting revenue
An ad platform may credit orders across multiple channels. Reconcile the business total from order records and keep attributed splits as an analytical view. Record which dates and windows were used.
Provide a repeatable close process
Use a checkpoint for incomplete refunds and delayed invoices. Assign an owner to unresolved differences and note when the figures become final.
Try a related tool
Compare revenue per advertising dollar with the return needed to cover ad spend. Enter net revenue and contribution margin before ads.
