Compare email click reporting with actual site visits
Find where email engagement and landing activity diverge.
Use compatible definitions
Email reports may count unique recipients who clicked, while site reports count sessions. Security scanners, repeated clicks, and consent can affect the difference. Match dates and the exact tagged destination.
Check a real send path
Open a test message and inspect the redirect chain. Verify the final URL keeps the campaign tags and the intended page loads. Use the same link type and device as the affected segment.
Choose the right performance measure
Use delivery and clicks to diagnose the send. Use observable landing actions and settled outcomes to judge usefulness. Annotate where the two systems cannot be joined reliably.
Try a related tool
Add UTM labels to a destination. Use a consistent naming convention and avoid personal information in URLs.
