Make a content audit distinguish outdated from underperforming
Fix obsolete facts and weak discovery using different evidence.
Separate correctness from traffic
An article may receive many visits while quoting an expired fee. A recently updated page may have little traffic and still answer an important question. Check content accuracy before interpreting reach.
Make two queues
Flag factual issues by reader impact and date verified. Separately review discoverability through internal links and search intent. Give each issue an owner and identify which evidence supports it.
Measure the repair on its own terms
For a factual update, verify the source and article. For navigation, test whether readers can find the resource. Avoid expecting an immediate traffic change from correcting a claim.
Try a related tool
Add UTM labels to a destination. Use a consistent naming convention and avoid personal information in URLs.
