Review search snippets after an article changes purpose
Make the page title and description reflect the new reader task.
Identify what the page now delivers
If a page changed from a glossary entry to a calculator, its description should make the interaction clear. Align the first heading and opening paragraph with the new purpose.
Check what the site sends
Inspect the published title and description. Remove duplicate language and phrases that promise unavailable features. Search engines may display other text from the page, so improve the content itself as well.
Evaluate queries and outcomes together
Review the queries that bring visitors and whether the page helps them complete the task. A change in clicks can reflect ranking, season, or audience rather than snippet wording alone.
Try a related tool
Measure clicks per impression. Use the same click type, placement scope, and date range across comparisons.
