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Content & SEO

Evaluate a publisher’s article update request

Decide whether a proposed change improves evidence or only refreshes the page.

Ask what materially changed

A revised price, improved method, or corrected example can justify an update. A new headline alone may improve clarity but does not establish that factual content was rechecked.

Ask what materially changed. Compare the old and new reader task. Record evidence and date.
Key decisions covered in this article.

Compare the old and new reader task

Identify what a reader can now do that they could not do before. If the proposal adds several paragraphs without improving a decision, focus on the missing explanation or verified example.

Record evidence and date

Keep a record of the sources checked and any limitations. Update screenshots and related calculations if they reflect the changed claim. Add an explanation when the old conclusion was materially wrong.

Try a related tool

Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.

Open Conversion Rate