Test a price framing change with an honest comparison
Measure comprehension and sales without changing the underlying offer.
Keep terms constant across variants
A monthly equivalent and annual total can be shown in different order, but both versions should state the actual charge and renewal timing. Changing the discount changes the offer and the question.
Measure comprehension alongside sales
Ask readers what they pay today and when billing repeats. Track checkout, refunds, and price-related support requests. A persuasive layout that leaves customers confused can create downstream costs.
Choose an outcome that fits the purpose
If both variants sell similarly, prefer the one that communicates the commitment clearly. If results differ, check which audience and device saw each variant before assuming a general effect.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
