Estimate how much revenue an abandoned checkout reminder adds
Distinguish recovered orders from orders that would have happened anyway.
Use a comparable holdout
If 400 eligible shoppers receive a reminder and 400 do not, compare completed orders over the same window. A difference of 12 orders is an estimate of lift when the groups are comparable.
Subtract the costs of the intervention
At $30 contribution per incremental order, 12 extra orders add $360 before message costs and discounts. If incentives cost $200 across all recipients, expected net contribution is $160 before other expenses.
Check why checkout stopped
An error or unavailable shipping option needs a fix. Repeated reminders may not help and can frustrate readers. Measure unsubscribes, support, and completed purchases alongside message clicks.
Try a related tool
Compare revenue per advertising dollar with the return needed to cover ad spend. Enter net revenue and contribution margin before ads.
