Measure landing page quality beyond bounce rate
Use evidence tied to what a visitor came to do.
The scenario
A pricing page shows a high exit rate, but visitors also copy a phone number and book sales calls.
A high exit rate can be compatible with a successful offline action. Add qualified calls and useful actions to the page scorecard.
Apply it to your own work
Define the page's purpose and instrument the actions that support it. Review performance by traffic intent and device before rewriting the page.
What to watch for
A scroll or long visit alone does not prove intent. Use behavioral signals as clues and reconcile against business outcomes.
Define one observable success action
For a pricing page, consider clicks to book a demo, qualified calls, or successful self-service checkout. Confirm that the event fires on the completed action and distinguish it from a tap on an interface element.
Compare the page with pages of similar intent and split mobile from desktop when the actions differ. A visitor who quickly finds a phone number may be satisfied. Pair the event report with sales outcomes or a small usability review.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
