Build a content cluster around a decision
Connect useful pages around a reader's next steps.
The scenario
A founder planning paid search needs budget, target CPA, tracking, and a launch checklist.
A single hub can explain the sequence and link to narrower guides at each decision. Each article should solve a concrete problem even when read alone.
Apply it to your own work
Draw the sequence and link only where a destination answers the next question. Use descriptive anchors such as calculate your target CPA.
What to watch for
Publishing ten near-identical pages for word variations creates maintenance work and weakens navigation.
Design the hub from the decision backward
Write the final decision first, such as choosing an affordable budget, then identify the information the reader needs before making it. Map those prerequisites to articles and tools. Put the simplest starting point near the top of the hub.
Audit the links from the point of view of someone arriving on a single article. They should be able to move forward without returning to the home page. Remove links that simply send them to another definition of the same term.
Try a related tool
Estimate what you can pay to acquire an order while reserving a desired contribution. Use consistent per-order inputs.
