Write a useful case study with fictional inputs
Teach the method while labeling what actually happened.
The scenario
A publisher wants to show how a $2,000 campaign could produce a $50 CPA but has no permission to share a client example.
A clearly labeled scenario with 40 conversions shows the math and permits an alternative case with 25 conversions at $80 CPA.
Apply it to your own work
List assumptions, walk through the calculation, and describe which real records would validate each input. Label every result as illustrative.
What to watch for
Do not present a fictional campaign as a client result or testimonial. Readers need to know what the numbers can support.
Show a sensitivity case beside the base case
After the base $50 CPA example, show what happens if the campaign generates fewer qualified sales. Identify which figures are assumptions and where a reader would find the corresponding values in their own account.
Do not attach screenshots implying a real customer campaign. Use a labeled worksheet or diagram. Explain which conclusion survives plausible changes, such as whether a $60 target is still viable when the expected sale count falls.
Try a related tool
Estimate what you can pay to acquire an order while reserving a desired contribution. Use consistent per-order inputs.
