Plan a search content audit
Identify pages that deserve a fix, merge, or retirement.
The scenario
A 100-page site has three pages bringing most visitors and several articles with obsolete instructions.
Start with pages carrying meaningful user risk, then address major entry points and duplicative content. Traffic alone should not decide whether a page stays.
Apply it to your own work
Inventory URL, job, traffic, reference status, and decision. Record dependencies before redirects or removals and confirm them afterward.
What to watch for
A new article may have little traffic but fill an important gap. Evaluate navigation and utility as well as search data.
Record the reason behind each decision
Give every URL an outcome such as keep, revise, merge, or retire, and an evidence field. A high-traffic page with outdated fees should go ahead of a low-risk style fix. A low-traffic page may still be needed by an important onboarding flow.
Before retiring a page, check the pages and tools linking to it. After the change, test both the old and replacement paths. Leave an owner and review date for changes that depend on future platform updates.
Try a related tool
Add UTM labels to a destination. Use a consistent naming convention and avoid personal information in URLs.
