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Analytics & Measurement

Audit an analytics dashboard after a consent change

Separate measurement coverage shifts from actual business behavior.

Establish an independent reference

Compare consented behavioral events with business totals such as settled orders where appropriate. If analytics purchases drop while order totals remain stable, coverage may have changed. Respect the user’s choice and avoid trying to recreate declined signals.

Establish an independent reference. Find which reports are affected. Annotate the break in the series.
Key decisions covered in this article.

Find which reports are affected

Compare geography, device, and date windows before and after the release. Check permitted test paths for each consent state. Record whether the change affects event collection, ad attribution, or only a reporting filter.

Annotate the break in the series

Show the date and affected metrics in dashboards. Use available business records for totals and communicate limits on source attribution. When comparing periods, prefer stable definitions or clearly label that coverage differs.

Try a related tool

Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.

Open Conversion Rate