Calculate revenue per eligible session
Connect conversion and order size without hiding traffic mix.
Measure on a consistent population
A store records $12,000 in net revenue from 6,000 eligible sessions, or $2 per session. If $3,000 comes from channels outside the chosen session scope, remove that revenue before calculating the rate.
Decompose the change
If sessions are stable and revenue per session rises, compare converting visits and net order value. A higher order value can offset lower conversion. Show refund and shipping treatment so an accounting change does not look like better traffic.
Use contribution when costs differ
Add contribution per session when products or fulfillment have different margins. Compare by device or channel before treating a blended shift as an improvement. Include absolute revenue beside the rate because low traffic can produce a strong rate and weak totals.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
