Audit a content brief for unsupported claims
Find statements that need evidence before a writer expands them.
Mark what the reader might rely on
Identify prices, performance claims, product rules, and numeric examples. For each one, record whether it is observed, hypothetical, or based on a dated source. A phrase like doubles conversions needs evidence that matches the claim’s scope.
Add the evidence while writing the brief
For observed claims, name the source and time period. For a model, give the inputs and reproduce the arithmetic. If you cannot verify an important product feature, assign a test or explicitly qualify the statement before it becomes a headline.
Review the draft against the promise
Check whether the conclusion goes beyond the source. A controlled test on one checkout page cannot establish a universal result. Preserve the useful lesson by explaining which assumptions readers can adapt and which details limit the example.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
