Make article images useful when read without the image
Give the main idea in text and choose alternative text intentionally.
Decide what the image contributes
A cover that repeats the article title may be decorative. A workflow diagram that shows approval, reversals, and payment contains information. Record the relationship or result readers need to understand before writing the alternative text.
Use the caption and surrounding text together
For a chart, explain the meaningful comparison and include exact figures in text when precision matters. Avoid forcing a long data table into an image description. Keep the caption aligned with what the visual actually shows.
Check the small-screen reading path
Review an article with images unavailable and see whether the action remains clear. Then view the illustration at phone width. If labels are too small, reduce complexity or put the supporting details in the article.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
