Decide whether an old article should stay online
Preserve useful historical material and remove outdated instructions responsibly.
Identify what still works
Check whether readers use the page for a current task or historical context. A discontinued tool may still have owners who need export instructions. A pricing recommendation based on an obsolete plan needs a clearer status or replacement.
Choose the treatment before editing
Update the page when its main task remains relevant. Add a visible archived notice if it mainly documents past behavior. Redirect only when another page meets the same need. Record any links or downloads readers still use.
Verify the reader’s next step
Test links, navigation, and the replacement action after changes. If no suitable destination exists, explain that the old offer is unavailable and point to a genuinely useful resource rather than a generic promotional page.
Try a related tool
Add UTM labels to a destination. Use a consistent naming convention and avoid personal information in URLs.
