Media Cost Calculator

Calculate cost per thousand impressions (CPM), cost per click (CPC), and click-through rate (CTR) using one set of campaign figures. Compare the cost of exposure with the cost of a response before deciding which placement deserves a closer look.

Enter your campaign totals

CPM = spend ÷ impressions × 1,000. CPC = spend ÷ clicks. CTR = clicks ÷ impressions × 100.

Use the same report for all three inputs

Enter billed media spend, impressions, and clicks for the same account, date range, and placement. Use link clicks if the question is what it costs to send someone to a destination. If the campaign recorded zero clicks, CPM is still meaningful and CPC is undefined.

Compare placements with a worked example

A placement with $750 in spend, 100,000 impressions, and 1,500 clicks has a $7.50 CPM, a $0.50 CPC, and a 1.5% CTR. Another placement costs $500 for the same exposure but earns only 500 clicks. Its CPM is lower at $5, while its CPC is higher at $1.

Decide which cost matters to your campaign

For reach, compare the quality of the audience and how often it sees the ad. For traffic, compare the cost of visits that actually load. For sales, compare qualified outcomes and contribution. Use this tool to find the stage worth investigating, then check the figures farther down the funnel.