Diagnose ad clicks that never become site visits
Find the gap between media clicks and loaded landing pages.
Align the count definitions
Start with link clicks from the ad platform and eligible landed visits from the destination. Match dates, geography, and destination. A platform click may include interactions that do not open the site if the report uses a broader count.
Recreate a failing path
Open the actual campaign URL on the affected device. Check redirects, page load, and consented measurement. Compare whether a server request arrives even when a browser event does not. A missing event and a failed load require different fixes.
Prioritize by lost volume
If one placement accounts for most of the gap, fix or limit that path first. Compare loaded visits and qualified outcomes afterward rather than assuming every recovered event represents an incremental customer.
Try a related tool
Measure clicks per impression. Use the same click type, placement scope, and date range across comparisons.
