Calculate media contribution after creative fees
See how production costs change the decision to rerun a campaign.
Start with the current campaign
A campaign delivers $4,600 in contribution before ads and spends $3,000 in media. It leaves $1,600 before production. A $1,200 creative bill reduces the first run to $400 before other overhead.
Separate repeat and sunk costs
If a second run can use the same assets without new production, the incremental decision differs from the first-run economics. Record rights, refresh needs, and any real editing costs that would recur.
Compare with a cheaper production option
If a simpler creative package saves $800, calculate how much contribution the more expensive option must add to justify it. A small improvement in CTR may not cover that difference.
Try a related tool
Compare revenue per advertising dollar with the return needed to cover ad spend. Enter net revenue and contribution margin before ads.
