Build a report for lead cohorts with uneven follow-up
Compare response, quality, and sales at the same stage of maturity.
Track when leads first arrive
Group leads by acquisition date and add first meaningful reply, qualification, appointment, and outcome dates. Record why a lead was excluded instead of deleting it from the report.
Compare outcomes at a fixed age
A cohort followed for 30 days has had more opportunity to close than a cohort followed for five. Compare both at seven or 14 days when possible, and flag incomplete windows.
Separate capacity from acquisition quality
If leads qualify at the same rate but one group waits longer, inspect staffing or schedule before changing media. Track conversion after the first response as a separate outcome.
Try a related tool
Estimate what you can pay to acquire an order while reserving a desired contribution. Use consistent per-order inputs.
