Calculate the cost of a qualified site visit
Use a defined visit to compare acquisition channels before sales mature.
Define the intermediate event
For a local service site, a qualified visit might require a service-area check and a look at available appointments. Agree on evidence that the event represents intent. A scroll or a long tab-open time may be too broad to support a budget decision.
Calculate the full denominator
A campaign spends $650 for 500 landed visits, of which 130 meet the rule. Cost per qualified visit is $5, while raw cost per landed visit is $1.30. Use one qualifying event per visit to keep repeated actions from inflating volume.
Validate against later outcomes
Compare the share of qualified visits that book and attend. If a redesign makes qualification easier without increasing useful actions, the proxy lost meaning. Keep sales or contribution in the scorecard even if they arrive later.
Try a related tool
Measure clicks per impression. Use the same click type, placement scope, and date range across comparisons.
