Compare store credit with a cash referral reward
Model redemption, margin, and customer preference before choosing an incentive.
Estimate the economic cost of each reward
Cash has a direct payment cost. Store credit costs depend on redemption, the order’s contribution, and whether the purchase would have happened anyway. Compare a fully redeemed case as well as the expected case.
Compare the customer experience
A customer who buys often may value credit, while someone making a one-time purchase may prefer cash. Make expiry, eligibility, and the payment date easy to understand. Include support or fraud review effort in the operating estimate.
Evaluate realized results
Track referred orders, reward redemption, incremental contribution, and customer complaints. A higher redemption rate can indicate a better experience and a higher program cost. Decide whether the added qualified demand supports the cost.
Try a related tool
Estimate what you can pay to acquire an order while reserving a desired contribution. Use consistent per-order inputs.
