Create a partner campaign reporting template
Align two teams on delivery, tracking, and outcomes before launch.
Agree on which counts each partner supplies
A publisher may report sends and unique link clicks, while the merchant reports approved actions. Define each denominator, time zone, and adjustment window. Make sure both teams can reconcile the tagged link without sharing unnecessary data.
Write one sample report before launch
Include campaign ID, placement, sent date, eligible visits, qualified outcomes, and notes on missing or delayed values. Use the same link naming convention in the plan and in reporting. Test a final destination through partner redirects.
Review decisions together
Separate delivery problems from audience fit and offer performance. If approved actions lag, schedule a second report at maturity. Assign owners for broken links, tracking questions, and any reader-facing correction.
Try a related tool
Add UTM labels to a destination. Use a consistent naming convention and avoid personal information in URLs.
