adsays.
Content & SEO

Create an update calendar for evergreen articles

Allocate review time according to how quickly facts change.

Classify the claims by expiry risk

A simple ratio formula rarely changes, while a platform menu, price, or payout rule can change unexpectedly. Add the last verified date and an owner to high-risk facts. A single article can contain several review frequencies.

Classify the claims by expiry risk. Set a practical queue. Record the outcome of each review.
Key decisions covered in this article.

Set a practical queue

Review revenue-sensitive eligibility and price claims first. Reserve periodic time for links and examples, and give urgent corrections a separate path. Use event triggers such as merchant migrations or a new checkout version in addition to calendar dates.

Record the outcome of each review

Mark checked, revised, or scheduled with a short reason. Do not change the visible update date merely because someone opened the article. Date substantive changes so readers know which facts were reviewed.

Try a related tool

Divide remaining spend by the days left in a campaign. Adjust the daily figure for changes in expected demand.

Open Budget Pacer