Decide if a content gap needs a new article
Distinguish a missing decision from a missing paragraph.
Describe what the reader cannot do today
If readers understand conversion rate but cannot compare weighted rates across campaigns, identify that specific task. If they only need clarification on one input, a short improvement to the original page may resolve the gap.
Test the proposed scope
Sketch the main example and the actions the new article would support. If the draft duplicates existing sections with a new title, merge the useful additions. Create a new page when the question needs its own evidence, workflow, or audience.
Plan the connections before publishing
Link from the place where the new question arises and back to the core concept or tool. Give the new page an independent opening. Review feedback and avoid multiplying pages for small wording variations.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
