Detect an accidental duplicate conversion event
Confirm whether rising event counts represent real outcomes.
Compare distinct transactions with events
If checkout records 100 settled orders and analytics shows 140 purchase events, look for repeat transaction identifiers. Also verify scope because cancellations and consent can create expected differences.
Recreate the duplicate
Test a successful purchase, a reload, and a retry after interruption in a permitted test path. Check whether two implementations report the same completed event or whether the event fires on page load.
Repair and annotate
Choose one valid source and apply a stable event identifier where supported. Verify the event occurs once, then mark the affected reporting window so older comparisons do not silently include duplicates.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
