Forecast the value of reducing payment failures
Estimate what a checkout repair can realistically recover.
Start with distinct affected buyers
Count unique payment attempts or customers under a consistent rule. Several retries can belong to one order. Separate valid declines from preventable interface or processing failures.
Build a recovery case
If 60 distinct customers experience a fixable failure and 20 would complete after repair, at $35 contribution the expected recovery is $700. Treat that as a forecast and include support or implementation costs separately.
Verify the fix across payment paths
Test successful, failed, and retried payments. Confirm the customer can recover without a duplicate charge or order. Monitor payment success and downstream refunds after release.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
