Improve site search for a growing editorial library
Help readers find the right article using the words they already know.
Make a small search task set
Try common phrases, acronyms, and related terms such as CPA ceiling, cost per sale, or budget pacing. Write down which article or tool should satisfy each task. Check that results make their purpose clear in the title and excerpt.
Improve findability at the source
Use natural synonyms in the copy and give titles a specific task. Add relevant descriptions and topic links. If a tool appears alongside an explanatory article, show which result lets the reader calculate immediately.
Handle weak results constructively
Test misspellings and no-result cases. Provide links to topic categories or the tool index when a search fails. Recheck after major additions so valuable new articles do not become discoverable only through direct links.
Try a related tool
Add UTM labels to a destination. Use a consistent naming convention and avoid personal information in URLs.
