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Affiliate Marketing

Link placement in a comparison guide

Make product actions easy to find at the point of decision.

The scenario

A long guide has its only purchase link in the opening paragraph, before criteria or limitations.

Adding a labeled link after the comparison helps readers act once they know which product fits. A separate sub-ID can measure the placement.

Apply it to your own work

Choose links for decision points: shortlist, product details, and final recommendation. Keep disclosures visible and compare approved actions as well as clicks.

What to watch for

More links can inflate outbound events without helping readers. Track whether new placements serve different tasks.

Measure placements in context

If a table link gets more clicks while a final verdict link has higher approval, both can be useful at different stages. Give them distinct sub-IDs and compare approved outcomes with traffic composition.

Avoid moving every purchase action above the evidence. On mobile, check that disclosures, pricing qualifications, and meaningful differences remain adjacent to the link. Retain a location only if it makes a decision easier or measurably supports a useful next step.

Try a related tool

Measure earnings per tracked referral click after refunds and reversals. Use counts and commissions from the same cohort.

Tracked clicks. Settle commissions. Divide net earnings by clicks.
Companion workflow: Affiliate EPC.

Open Affiliate EPC