Map search intent to the right page
Decide whether a query needs a guide, comparison, or tool.
The scenario
People searching how to calculate affiliate earnings need a worked formula. People searching affiliate earnings calculator want to enter their own data.
One guide and one calculator can serve different jobs if each has a distinct purpose. Linking them helps readers move from learning to applying.
Apply it to your own work
Sample relevant results and reader questions. Assign one primary task to each page and make the task possible near the top.
What to watch for
A search result snapshot changes by location and date. Treat it as a clue and validate with how readers use the page.
Test the task with a draft
Give a reader the page without explaining what it does. Ask them to calculate a result, make a comparison, or find an answer. If they can explain the formula but cannot enter their numbers, the article meets an informational need while the interactive page remains a separate job.
Identify the reader’s next question and add a link at the point it arises. Give both pages distinct titles and opening paragraphs so people know which one to choose before they click.
Try a related tool
Measure earnings per tracked referral click after refunds and reversals. Use counts and commissions from the same cohort.
