Measure repeat visits to a free marketing tool
Track whether people return without collecting their calculator inputs.
Choose a return definition
Define a return visit to the same tool within a stated period. Distinguish it from a reload or reopening a saved tab. Use only the identification and measurement allowed by the site’s privacy setup.
Measure successful use separately
A visitor can return without completing a calculation. Record valid result displays at an aggregate level when appropriate. Never send the values entered in an order or budget scenario as analytics data.
Investigate the reason for the return
Observe whether readers save a scenario, compare a new case, or come back because instructions were unclear. A repeat visit is a clue rather than a complete explanation.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
