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Growth & Conversion

Plan a referral offer with a redemption delay

Reduce premature rewards while keeping the promise understandable.

Tie payment to a settled milestone

A $20 reward paid on signup can go to accounts that never buy. Paying after a qualifying order clears its return period aligns the reward with more durable value. Define the qualifying purchase and timing in plain language.

Tie payment to a settled milestone. Model pending obligations. Communicate status to both parties.
Key decisions covered in this article.

Model pending obligations

If 50 referred orders qualify provisionally, the maximum expected reward obligation at $20 each is $1,000 before cancellations. Track pending, earned, reversed, and paid rewards separately. Set aside enough cash for the payout schedule.

Communicate status to both parties

Show when the qualifying action was received and when a reward is expected. Provide a way to ask about an error. Use fair review rules for suspicious patterns so shared households do not automatically lose legitimate rewards.

Try a related tool

Estimate what you can pay to acquire an order while reserving a desired contribution. Use consistent per-order inputs.

Open Target CPA