Read a sales funnel with multiple entry points
Choose a funnel definition that matches the user journey.
Decide whether entry is open
In a closed funnel, a visitor must start at the defined first stage. In an open funnel, someone entering directly at checkout may still be included. Choose the view that fits the question.
Test a realistic path
Use an example visitor who lands on a shared cart link, checks pricing, and buys later. Confirm whether each step is included and how repeated events affect the count.
Compare the two views intentionally
Use a closed funnel to diagnose a specific entry path and an open view to see how later steps are used overall. Different totals can be correct under different definitions.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
