Search campaigns for a local service business
Design a search campaign around jobs you can actually book.
The scenario
A Denver plumber has capacity for weekday repairs within eight miles. Weekend emergencies are handled by a separate team.
Separate weekday repair terms from emergency queries. A campaign spending $480 for 12 qualified calls and four jobs costs $40 per qualified call and $120 per booked job.
Apply it to your own work
Limit service geography, explain available appointment windows on the landing page, and send booked-job outcomes back from dispatch. Review search terms before opening more territory.
What to watch for
A call can be a wrong number, an existing customer, or a job outside the service area. Define a qualified call with dispatch before evaluating bids.
Follow one call from ad to invoice
Walk through an actual weekday route with the dispatcher. Confirm that the advertised repair is available, the number reaches someone who can schedule it, and the CRM has a place for ZIP code, job type, and outcome.
If six calls arrive outside the radius and get declined, tightening targeting may help. If eligible calls reach voicemail, address staffing or scheduling first. Review invoice value and travel costs by zone before assuming the closest jobs always contribute the most.
Try a related tool
Estimate what you can pay to acquire an order while reserving a desired contribution. Use consistent per-order inputs.
