Turn a tracking audit into a repeatable checklist
Verify that marketing events behave under common real-world conditions.
Start with the decisions the events support
List purchase, qualified lead, and tool completion or other material events. Write the exact trigger, expected values, and duplication rule. Check whether any event fires on a button click when the decision depends on completion.
Test normal and failure paths
Use a controlled purchase or lead in approved test conditions. Repeat with a failed submission, a reload, and a different device. Check consent states as applicable and confirm confidential fields do not leak into event names or properties.
Record what changed and when
Store the test date, browser, version, and observed outcome. Add a small release checklist for high-impact paths. If tracking was broken for a period, mark the report instead of quietly presenting incomplete data as a trend.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
