Use a click-to-visit reconciliation worksheet
Explain why an ad report and landing report disagree.
Set the matching rules
Use the same time zone, campaign, and date range. Record whether the platform counts all interactions or just outbound clicks. Keep landing requests and observable analytics sessions separate.
Calculate the observed gap
If 1,200 outbound clicks produce 900 measured sessions, the ratio is 75%. Some of the gap can come from repeat clicks, redirects, consent, or page failures. The ratio is a diagnostic rather than a recovery estimate.
Test the highest-volume paths
Recreate a tagged visit on representative devices. Verify the final destination and whether the measurement you expect is available in that state. Fix the known cause before adjusting spend.
Try a related tool
Measure clicks per impression. Use the same click type, placement scope, and date range across comparisons.
