ADSAYS
Free Marketing Tools
Check your campaign math or build a tracking link. Each tool has its own page with sample inputs, a worked example, and advice on what to do with the result. You can save a scenario in your browser and return to it later.
ROAS & Break-even
Compare revenue per advertising dollar with the return needed to cover ad spend. Enter net revenue and contribution margin before ads.
Open ROAS & Break-evenTarget CPA
Estimate what you can pay to acquire an order while reserving a desired contribution. Use consistent per-order inputs.
Open Target CPAAffiliate EPC
Measure earnings per tracked referral click after refunds and reversals. Use counts and commissions from the same cohort.
Open Affiliate EPCBudget Pacer
Divide remaining spend by the days left in a campaign. Adjust the daily figure for changes in expected demand.
Open Budget PacerConversion Rate
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
Open Conversion RateClick-through Rate
Measure clicks per impression. Use the same click type, placement scope, and date range across comparisons.
Open Click-through RateCampaign URL Builder
Add UTM labels to a destination. Use a consistent naming convention and avoid personal information in URLs.
Open Campaign URL BuilderMedia Cost Calculator
Calculate CPM, CPC, and click-through rate from the same media report.
Open Media Cost CalculatorPaid Traffic Forecast
Estimate visits, orders, and contribution from a paid traffic budget.
Open Paid Traffic ForecastPromotion Break-Even
Find how many promotional orders you need to match normal-period contribution.
Open Promotion Break-EvenAcquisition Payback
Estimate payback for a subscription cohort with monthly retention.
Open Acquisition Payback