Evaluate a paid campaign after a price increase
Separate higher order value from the effect on demand and margin.
Recompute the break-even point
If net price rises from $80 to $90 while variable costs stay $45, contribution rises from $35 to $45 before ads. But if traffic and spend are unchanged while orders fall from 100 to 75, total pre-ad contribution falls from $3,500 to $3,375.
Compare the buying path
Check whether ad promises, landing-page price, and checkout agree. Compare conversion and refunds by product and channel. Keep discounts visible so you know whether the new price was actually realized in each order cohort.
Choose a review window before reacting
Allow enough time for pending orders and cancellations to settle. Consider changing the offer, targeting, or price presentation separately. Report contribution after ads as well as ROAS so a higher average order value does not mask fewer profitable sales.
Try a related tool
Compare revenue per advertising dollar with the return needed to cover ad spend. Enter net revenue and contribution margin before ads.
