Create a quarterly affiliate portfolio review

Make decisions about concentration, maintenance, and reader outcomes.
Pull comparable settled periods
Show visits, eligible clicks, approved commissions, and reversal rate by merchant and page. Include the work needed to maintain prices, links, and disclosures. A partner with high revenue may demand enough upkeep to change the economics.

Identify decisions before ranking partners
Classify each relationship as maintain, investigate, expand, or retire. For a concentrated partner, estimate the impact of a payout cut or delayed deposit. Confirm that any alternative serves the same reader task before switching links.
Close the loop
Set an owner and date for each action. Measure whether updates improve successful handoffs or reduce reader complaints alongside revenue. Record what changed so next quarter’s report can distinguish terms changes from content changes.
Try a related tool
Measure earnings per tracked referral click after refunds and reversals. Use counts and commissions from the same cohort.


