Write a product comparison with a rubric
Give readers the criteria behind a recommendation.
The scenario
A marketer compares two email tools for a shop that needs one welcome flow, exports, and two seats.
A generic winner is less useful than identifying the better fit for two seats and the option that makes list export easier. Show the evidence behind each criterion.
Apply it to your own work
Define deal breakers and weights before looking at commission. Document the test account or public documentation and date, then disclose gaps in testing.
What to watch for
Do not imply hands-on testing when a claim comes from documentation. A pricing tier can change the outcome, so name it.
Write the evidence next to the score
For each criterion, record the exact test or source and the plan you checked. If export format is critical, open the exported file and note whether field names and timestamps survive. A checkbox that merely says export available can hide limitations.
Show the buyer where a criterion outweighs the overall score. A tool with stronger automation can still be a poor fit if two team members cannot access the same workflow at the quoted price.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
