Design a capacity forecast for a seasonal campaign
Connect sales forecasts with inventory, staffing, and fulfillment limits.
Build a day-by-day view
List expected orders, available units, processing capacity, and shipping cutoffs. If a weekend promotion projects 180 orders and Monday can process 100, decide whether the backlog can still meet the promised date.
Choose when to slow demand
Reserve capacity for existing orders and potential returns. Set a review interval and a threshold for reducing ads or switching the promise. High demand is useful only while the business can serve it reliably.
Compare the forecast with operations
After the event, record actual volumes and where delays occurred. Use the result to update future demand, staffing, and cutoff assumptions. Include service costs and late-order refunds when reviewing contribution.
Try a related tool
Divide remaining spend by the days left in a campaign. Adjust the daily figure for changes in expected demand.
