Set a media budget from weekly order capacity
Connect acquisition spending to what the business can deliver.
Reserve capacity for existing demand
A shop can fulfill 180 orders next week and expects 110 without new media. Reserve another 20 for uncertainty and service recovery. That leaves space for about 50 paid orders.
Translate capacity into a spend limit
At $28 per paid order, 50 orders imply $1,400 of spend. If acquisition improves to $20 per order, the same capacity can be reached at $1,000. Monitor orders as well as dollars.
Prepare for uneven arrival
Check whether orders cluster on a promotion day and whether staff can clear the queue before the delivery promise. Define the action that slows demand when available slots fill.
Try a related tool
Divide remaining spend by the days left in a campaign. Adjust the daily figure for changes in expected demand.
