Audit a paid campaign before a seasonal restart
Avoid reusing settings that no longer fit demand or operations.
Compare old and current constraints
Review geography, product availability, price, fulfillment promises, and tracking. A campaign that worked last year may still point to an expired offer or a product the business no longer ships.
Check the old performance baseline
Record what was actually profitable after refunds and fees. Separate promotional periods from ordinary weeks and identify the orders with the longest delay. Treat old CPA as evidence only where the economics still match.
Start with a controlled restart
Set a limited budget and test the main destination and conversion path. Review eligible traffic and sale quality before restoring full delivery. Give the restart a date and owner so its results can be isolated.
Try a related tool
Divide remaining spend by the days left in a campaign. Adjust the daily figure for changes in expected demand.
