Review an ad budget after tracking is repaired
Separate restored measurement from restored demand.
Mark the break in reporting
Record when tracking stopped, what was affected, and when repairs went live. Compare independent order or sales records if they are available. A surge in recorded conversions after repair can be measurement recovery.
Verify the recovered event
Run a permitted test through the original campaign path and confirm a completed event appears once. Check whether older outcomes are backfilled and how their dates are assigned.
Restart comparisons on a stable basis
Give repaired cohorts time to mature. Compare total business outcomes and avoid mixing tracked and untracked periods in a single CPA trend without annotation.
Try a related tool
Find the share of eligible visits that completed a defined action. Count at most one conversion per visit for this calculation.
