Estimate the effect of an ad frequency limit
Balance reach against repeated exposure before scaling delivery.
Decide what repetition is doing
Some audiences benefit from a reminder, while others see the same message long after buying. Review reach, frequency distribution, and outcome maturity. An average of three impressions can hide a small group receiving many more.
Test a meaningful cap
Compare similar audiences with different exposure rules when possible. Record whether the cap shifts delivery into new users or simply reduces impressions. Check for other campaigns reaching the same people.
Look for useful incremental response
If tighter frequency expands reach while qualified response stays stable, the additional repetition may have offered little value. If conversions decline, inspect audience mix and time to buy before restoring the old setting.
Try a related tool
Calculate CPM, CPC, and click-through rate from the same media report.
