Analyze a referral link with high clicks and no sales

Distinguish a tracking problem from an unsuitable offer.
Start with order eligibility
Confirm the offer works for the audience’s country, device, and customer status. A link can attract curiosity from people who cannot qualify. Read the program’s eligible event definition.

Check the transition to the merchant
Test the exact public link and inspect the destination after redirects. Compare your recorded clicks with the partner’s eligible clicks. If partner clicks exist, inspect reporting delay and checkout fit before changing tags.
Avoid overreading small samples
At an expected 1% conversion rate, 20 clicks can easily produce zero orders. Hundreds of eligible clicks with no outcomes give a stronger reason to investigate.
Try a related tool
Measure earnings per tracked referral click after refunds and reversals. Use counts and commissions from the same cohort.


