Calculate the cost of a content placement before accepting it
Decide what an affiliate placement must earn to pay for its upkeep.
Build a cost estimate
A comparison takes five hours to produce at an internal planning rate of $45 and two more hours to update. Its expected editorial cost is $315 before design or promotion.
Translate cost to required performance
At $0.70 net EPC, about 450 eligible partner clicks would recover the $315. If only 10% of visits send an eligible click, the page needs about 4,500 visits under those assumptions.
Review the noncommercial value
A comparison may serve an audience even if it does not pay back directly. Record that editorial purpose and avoid changing the verdict to make the financial forecast fit.
Try a related tool
Measure earnings per tracked referral click after refunds and reversals. Use counts and commissions from the same cohort.
