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Affiliate Marketing

Measure affiliate performance by recommendation intent

Compare educational links and purchase links using different expectations.

Classify the placement by task

A documentation link helps readers verify a feature. A purchase link helps someone act after choosing. Give both placements distinct labels so they can be analyzed separately.

Classify the placement by task. Compare comparable clicks. Keep the helpful link even when payout differs.
Key decisions covered in this article.

Compare comparable clicks

A tutorial may generate many early research clicks with low immediate approval. A final comparison link may convert faster. Inspect approved outcomes and time to purchase before treating either placement as a failure.

Keep the helpful link even when payout differs

If a link lets readers verify a claim, judge whether it serves that task. Use net EPC for revenue planning and reader feedback for usefulness.

Try a related tool

Measure earnings per tracked referral click after refunds and reversals. Use counts and commissions from the same cohort.

Open Affiliate EPC